Hey there! I’m Sam Pennisi.

I’m a Senior Product Designer based in Melbourne with extensive experience across SaaS, Travel and virtual reality. I’m also a fun-loving, guitar-playing, and pizza-loving Essendon Supporter (Sadly).

Outside of playing guitar and watching Essendon lose footy games, I’ve been living my design dream for 5 years. I’m passionate about making things easier for people through creating accessible, problem-solving user experiences.

About Me

Currently

I’m the Senior Product Designer (Lead) for CAPTUR3D, panellist for EUX (Enterprise UX Melbourne).

My role involves driving UX strategy, aligning with key business metrics, compelling storytelling, end-to-end UCD and managing the product design domain across the business.

Currently, I’m rolling out a new design system, working on our 3-year UX North Star, Running a CHURN analysis project to understand our users’ exit intent and hiring additional Product Design resources to grow our team.

Flight Centre

Flight Centre
iseekplant - Redesigning the Platform

iseekplant - Redesigning the Platform
iseekplant - Online Sales Flow

iseekplant - Online Sales Flow
iseekplant - Location Upgrade Modal

iseekplant - Location Upgrade Modal
iseekplant - In App Messaging

iseekplant - In App Messaging
Constructiv Technologies - Website Design

Constructiv Technologies - Website Design

Let’s Work Together!

I would love to hear about your business, your goals and where I can fit in.

sampennisi24@gmail.com
(+61) 0411 538 031

Melbourne, Australia