About Me

Resume

Who I am:

I’ve had an interesting journey to becoming a UX/UI designer.

I studied engineering and economics while doing freelance graphic design straight out of school. Soon after, I transitioned entirely to my passion; design. In those few years, I worked a number of design roles across Real Estate, Signage and Print which lead me to start my own design business (called Lemon) in 2020.

While I saw some success running Lemon, I recognised the importance of working alongside other great designers to become better at my craft. This led me to becoming a Digital Designer for SaaS company ‘iseekplant’, where I single-handedly rolled out a company-wide rebrand, redesigned their SaaS platform and hammered coffee to keep the pace.

Currently, I’m working as Senior Product Designer (Lead) for CAPTUR3D, working alongside team leads and company directors to drive product innovation, user-centered design, UX strategy and design culture across the business.

Experience

Senior Product Designer (Lead) - CAPTUR3D

(August 2024 - Current)

Working alongside team leads and company directors to drive product innovation, user-centered design, UX strategy and design culture across the business.

Product Designer (Lead) - CAPTUR3D

(July 2023 - August 2024)

Leading the user experience for the CAPTUR3D product through a period of exciting change and evolution! Including (but not limited to) rebrand platform rollout, design system rollout, and establishment of UX as a key focus for the business.

Lead UX/UI Designer (Flights) - Flight Centre Travel Group

(June 2022 - July 2023)

As a remote employee, I lead the User Experience end-to-end for the Flights vertical, driving the product roadmap, overseeing user testing and delivering high-fidelity UI in line with our extensive design system.

UX/UI Designer (Mid-Weight) - Flight Centre Travel Group

(December 2021 - June 2022)

UX/UI Designer for the websites team, overseeing the end-to-end user experience and rollout of a product redesign for the home page, help centre, blogs, and static content pages at top of the funnel.

Digital Designer - iseekplant.com.au

(2021)

Digital Designer at iseekplant; Australia's leading online construction marketplace (Backed by Macquarie Bank, QIC, Position One Partners and SGH7). I'm working across both the Marketing & Product team overseeing the iseekplant brand, delivering effective Marketing collateral & designing industry-leading User Experiences for our customers.

Key Skills (Among other things)

  • Stakeholder Management

  • Storytelling

  • Product Design strategy - development and execution

  • Prioritising and balancing UX requirements with key business goals.

  • User Research

  • UI Design (Figma, Adobe Illustrator).

Education

Interaction Design Foundation: UX Management - Strategies and Tactics (Graduated best in class)

(2021-2022)

How to hire for, position, and empower a UX team effectively, Best practices to manage and support a UX designer and wider UX team, How management of UX professionals directly affects ROI—both positively and negatively, What a UX team should be doing in order to grow UX efforts across the organization, Why it’s important that your senior management team gets educated on, and possibly involved in, UX, UX management best practices, from interviews and case studies with experts.

General Assembly: User Experience Design

(2021-2022)

Understand problem spaces and how to ideate solutions, Articulate and defend design decisions, Communicate an understanding of the origins, benefits, and outcomes of UX design, Participate in effective design critique, Understand how UX designers work with others on aproduct development team (e.g., product managers, developers, visual designers, etc.), Learn about what hiring managers look for in UX candidates, Produce UX documentation, including: Personas, Information architecture, User flows and Annotated Wireframes.

The Futur: Design Bootcamp

(2020-2021)

  • Stylescapes

  • Lettering 01

  • Logo Design 01

  • Typography 01

  • Colour for Creatives

(Some) Past Clients