iseekplant

Redesigning the Platform

After investing significant in a company-wide rebrand for iseekplant, the board and directors recognised the need to rework the platform from the ground up. Utilizing Conversion Kings for CRO recommendations, I lead the UX research, UI design and the creation of all elements seen on the site.

One of the main challenges we had to overcome was the complexity of the existing platform, which did not truly speak to our persona’s. Another challenge was due to our target audience; the construction industry. Plant Equipment and construction services are complex and specific, so the primary goal was to make it as simple as possible for seekers to find the right supplier.