Who I am:

I’ve had an interesting journey to becoming a UX/UI designer.

I studied engineering and economics while doing freelance graphic design straight out of school. Soon after, I transitioned entirely to my passion; design. In those few years, I worked a number of design roles across Real Estate, Signage and Print which lead me to start my own design business (called Lemon) in 2020.

While I saw some success running Lemon, I recognised the importance of working alongside other great designers to become better at my craft. This led me to becoming a Digital Designer for SaaS company ‘iseekplant’, where I single-handedly rolled out a company-wide rebrand, redesigned their SaaS platform that has directly led to an uptick in Conversion and led the charge for their User Experience design.

Currently, I’m working on the Product Design team for Flight Centre Travel Group as the lead UX/UI Designer for the Flights team.

Experience

Lead UX/UI Designer (Flights) - Flight Centre Travel Group

(June 2022 - Current)

As a remote employee, I’m leading the User Experience end-to-end for the Flights vertical, driving the product roadmap, overseeing user testing and delivering high-fidelity UI in line with our extensive design system.

UX/UI Designer (Mid-Weight) - Flight Centre Travel Group

(December 2021 - June 2022)

UX/UI Designer for the websites team, overseeing the end-to-end user experience and rollout of a product redesign for the home page, help centre, blogs, and static content pages at top of the funnel. I left Flight Centre for a tech scale-up as I had decided to move to Melbourne after change in personal circumstances.

Digital Designer - iseekplant.com.au

(2021)

Digital Designer at iseekplant; Australia's leading online construction marketplace (Backed by Macquarie Bank, QIC, Position One Partners and SGH7). I'm working across both the Marketing & Product team overseeing the iseekplant brand, delivering effective Marketing collateral & designing industry-leading User Experiences for our customers.

Owner / Lead Designer - Lemon Design Agency

(2020-2021)

Started my own design agency, specialising in identity design, brand strategy and collateral development. Worked with a number of clients across retail, tech and hospitality such as New York Slice, Mega Electrics and Happy Horsemen Group (The Brightside, Blutes Bar, Lucky Egg).

Graphic Designer - Joyprint Signage Solutions

(2020)

Designing lightbox, billboard and hoarding signage for a variety of clients, Setting up artwork for print and proofing, Assisting with printing, cutting and installation of signage whenever needed, Liaising directly with clients, Engaging in 'discovery' phone calls with clients and understanding their goals and success measurables.

Technical Skills

• Figma

• Miro

• Notion

• Asana / Monday / Jira

• Adobe Creative Suite (Illustrator, Photoshop, Indesign, Premiere)

• MacOS